About Us

"Phoenix Shines East", a brand carrying the thousand-year-old cultural heritage of the East, closely connects the auspicious image of the phoenix with the aesthetic philosophy of the East. The character "Feng" takes the spiritual charm of the phoenix and, as a divine bird in traditional Chinese culture that integrates auspiciousness, nobility and rebirth, symbolizes beauty, strength and eternal vitality. "Yao Dongfang" embodies the brand's intention to use Eastern cultural and creative products as a carrier to pass on the beauty of the East in daily life."Fengyao Dongfang", an enterprise dedicated to Oriental characteristic cultural and creative products, integrates traditional aesthetics with modern life through intangible cultural heritage skills, folk customs and other elements. Our main business covers multiple dimensions of Oriental characteristic cultural and creative products: Ceramic series products, intangible cultural heritage handicrafts, micro Chinese-style goods and other cultural and creative products, the cross-border integration of "Oriental culture + traditional Oriental craftsmanship", continuously incubating creative Oriental products, have built an ecological closed loop of "products + services + cultural experiences", and the products are exported to more than ten countries in Europe, America and Southeast Asia.